It is a different experience to work with luxury buyers than with other people. High-end buyers expect their agent and to be highly informed. Because of this, they are more interested in learning about the market’s viability than what it can offer them as a place to invest and for recreation.
Being able to understand luxury buyers’ mindsets firsthand is key to your success, This can help you gain an authentic understanding of the emotions, drive, and desire that drives a buyer to make a decision.
Once you are familiar with the mindset of your clients, you will be able to address common concerns for them.
“What is the most desirable property?”
Many luxury buyers purchase a home that is not their primary residence. They will consult their agent to learn about the market and the details of the area. You should be prepared to learn about the unique features of your area. Homes can have a wide range of desirable qualities based on where they are located.
“What is the property worth?”
Luxury buyers are more likely to own multiple properties than a typical home buyer looking for a primary residence. Luxury buyers want to know the resale or income potential of the property. It depends on whether the property is used as a vacation home, or as a rental property.
“if you don’t have any idea of the rental market, you should do your research. Even if you’re just looking at VRBO to see what other properties are renting for.” “Always be learning and keeping up to date with what’s going on in your market.”
“How convenient this location is for travel?”
There is another difference between luxury buyers, and other clients. This is the location they require. Luxury buyers may not care about proximity to relatives or schools, but they are more concerned about the home’s location in the center of the town or being able to bike or walk to work.
This post was written by Josh Dotoli! Josh is the owner of Josh Dotoli Group which is a laser-focused real estate team at Compass comprised of industry experts selling Fort Lauderdale’s best neighborhoods. This dynamic group is one of the top-selling real estate teams in South Florida with over $94 million in sales in the past 12 months alone. Looking for Fort Lauderdale Beach Condos For Sale? The Dotoli group has got you covered.